Mattu & Mittu

Corporate Ethos

Let us not judge ourselves by the profit we make but by the trust and the confidence that people have in us. Let us cherish and nurture that trust and ensure that every person who deals with us deals with the confidence that he will not be misguided but his interests will be carefully protected. .

Even before the word “ethos” found a place in the corporate lexicon, Muthoot Finance Ltd. imbibed a work culture based on conscience. Since its inception, the company has nurtured trust as its most prominent value. We are committed to keep this heritage alive throughout the generations to come.

At Muthoot Finance Ltd. we are committed to creating a balance. We believe in a simple yet profound theory of “from excess or scanty, to appropriateness”. A prominent example of this is our financial inclusion policy. The company provides gold loan on extremely easy terms and conditions to people of each segment of the society. Our gold loan range begins from Rs. 1500 and there is no maximum limit. Driven by the invaluable trust and commitment that people have shown in us through centuries, we created a reputable market image.

Our Values

Being a prominent venture of the Muthoot Group, Muthoot Finance Ltd. carefully and passionately imbibes the values of the former. Our take pride in our strong foundation which is deeply rooted in the following pillars :

  • Ethics: Our main aim is to put the needs of the customer first before anything else. We strive to provide you with the best quality of service under the Muthoot Brand Umbrella and we do the same with a smile.
  • Values: Accountability for all our operations & services and towards the society makes us a socially responsible and intelligent citizen. Our empire has grown leaps and bounds on the basis of these values. The times may change, but our values will remain unchanged.
  • Reliability: With an unblemished track record throughout the markets we serve; and across national as well as global boundaries, Muthoot Finance values its commitment to customer-service.
  • Dependability: We do not judge ourselves by the profit we make but by the trust and confidence that people have shown in us for the past 131 years. Over 6 million people have turned to us for help in their hour of need just because of this guiding principal of ours.
  • Trustworthiness: We pledge loyalty in our operations, fairness in our dealings and openness in our practices. At Muthoot Finance Ltd., we embrace policies and practices that fortify trust.
  • Integrity: The value is innate to a corruption-free atmosphere and an open work culture. We at Muthoot Finance Ltd. therefore cultivate transparency as a work ethic.
  • Good Will: Muthoot Finance serves more than 6 million customers across the country. We add over 2,00,000 customers each day to our customer base. With an unmatched goodwill, the company shoulders the responsibility of creating a deserving brand image.

why us

We are India's No.1 - Most Trusted Financial Services Brand, according to the Brand Trust Report 2018, 2017 & 2016 consecutively. We are also the largest Gold Financing Company in India in terms of loan portfolio, according to the 2015 update to the IMaCS Research & Analytics Industry Reports, Gold Loans Market in India, 2015 ("IMaCS Industry Report, (2015 Update)"). We provide personal and business loans secured by gold jewellery, or Gold Loans, primarily to individuals who possess gold jewellery but could not access formal credit within a reasonable time-frame, or to whom credit may not be available at all, to meet unanticipated or other short-term liquidity requirements.

  • 25000


  • 4500+

    Branches spread over 23 states and 6 Union Territories

  • 6 million

    Customers in our portfolio

  • 132 year