Share your story of
how Muthoot Finance
Gold Loan has
transformed your Life

Existing Customers can fill the
above form to share their story or
drop it in the Drop Box at a
nearby Muthoot Finance Branch
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Get your story selected & narrated for the next season

Presenting Madhuri Dixit in a new avatar!

Tune-in to hear 5 truly inspiring real-life stories of common men & women who
realised their dreams by availing a gold loan from Muthoot Finance. Stories that
can ignite inspiration for a million other Indians to become self-reliant and
‘Move Ahead in Life’.

Begins Monday 28th Feb, 2022, at 09:00 am only on
Dance to the tune of this Season's Sunheri Soch Anthem with your favorite RJ's. Listen Now:
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To make it your Caller Tune*
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Watch Real-Life Inspiring Stories that will Transform Your Life

#SunheriSoch Season 2 in the trends


Relive the Glittering Moments of Sunheri Soch Season-1 Narrated by Shri Amitabh Bachchan

Life mein aagey
badhne ki
sachchi kahani,
Bachchan Sahab
ki zubaani
Sunheri Soch Season-1 Anthem
To watch it later
To make it your Ringtone

Watch Videos of Real-Life Stories from Season - 1

Watch Videos of Real-Life Stories from Season - 1

  • About Muthoot Finance

    The story of Muthoot Finance dates back to over seven decades, when a trading business was established by Shri. Ninan Mathai Muthoot in 1887. Almost 5 decades later, his son, Shri. M. George Muthoot, founded the Gold Loan business in 1939.

    Today, we are India's No.1 Most Trusted Financial Services Brand, according to the Brand Trusted Report, 2016, 2017, 2018, 2019 & 2020 consecutively. We are also India’s largest gold financing company in terms of loan portfolio. We are a reputed ‘Systemically Important Non-deposit taking NBFC’. As part of our core business, we provide personal and business loans secured by gold jewellery, or gold loans. We primarily cater to individuals who possess gold jewellery but cannot access formal credit within a reasonable time, or for whom credit may not be available at all. We help our customers meet unanticipated or other short-term liquidity requirements.

    Our decades-rich experience and expertise inspire trust and customer loyalty. Our core banking solution connects all branches to a central server on a real-time basis. This ensures enhanced control, scalability, and faster response to meet the evolving needs of our customers.

  • About The Muthoot Group

    With a family business legacy of over 800 years, The Muthoot Group is a multi-faceted business conglomerate comprising 20 diversified divisions including -

    Financial Services, Wealth Management, Money Transfer, Forex, Securities, Vehicle & Asset Finance, Media, IT, Healthcare, Housing & Infrastructure, Education, Power Generation, Leisure & Hospitality, Plantation & Estates, Precious Metals, Travel Services, Housing Finance & Overseas Operations. Each of these 20 divisions has set benchmarks for quality products and services, customer relationships and management processes in their respective sectors.

    Two of the Group’s divisions – Muthoot Healthcare & Muthoot Education are run purely for not-for-profit reasons and have been doing great work for many years now. The Muthoot Group has also been involved in a plethora of CSR initiatives across the country ranging from Public Welfare, Disaster Relief, Healthcare and Education.

    The Group has a network of 5000+ branches with a dominant presence in all States & Union Territories of India. It also has its presence in USA, UK, UAE, Sri Lanka and Central America. Since inception, The Muthoot Group has been transforming lives of millions of Indians across the country, giving wings to their dreams and creating successful realities. Having served over 62 crore customers till date (including repeat customers) and serving over 2 Lakh customers daily, The Muthoot Group has not only grown exponentially but has also facilitated growth for a sizeable population of the country that falls in the underprivileged category.