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As cities become over-crowded, the infrastructure and other facilities provided by the State and Municipal Corporations become inadequate to handle the load. One such area where public co-operation is required is in efficient waste disposal and maintenance of a clean environment. The benefits of a green and clean city are better health, environment and quality of life for all its citizens. The Muthoot Group in association with Kochi Municipal Corporation organized a ‘Clean City- Green City’ Marathon to promote and educate the youth and other members of the public about the health hazards of ineffective waste management and techniques of effective waste disposal.


Pesticide free, clean and fresh vegetables have become a rare commodity. People are suffering from various diseases due to the consumption of contaminated, pesticide infected vegetables. In order to create awareness on this great danger that is affecting our society and to motivate people to develop a vegetable garden in their own homes, Muthoot Finance, in association with Malayala Manorama organized seminars named ” Ente Adukalathottam”(My kitchen garden) at Trivandrum, Kochi and Calicut. These informative seminars anchored by Professors from Agricultural University, were well attended by the public. Apart from literature on kitchen gardens, good quality vegetable seeds were also distributed at these seminars Muthoot Group participated in the Clean City Green City Marathon at Kochi.

Following were the objectives of Kochi Mini Marathon:

  • To create awareness to all the youth of Kochi on the concept “Clean City, Green City”.
  • To create awareness about waste management techniques through mini-marathon and other visual propaganda.
  • To create awareness and knowledge about the health hazards because of ineffective waste management.
  • To improve the health standard and quality of living of the people


The Muthoot Group directors along with more than 50 employees in colourful T-Shirts emblazoned with the Company’s Logo participated in this road show.

As part of the clean city green city project Muthoot finance also organized road show along with the Corporation of cochin. A well decorated vehicle with the message Clean City, Green City was taken around the whole of Cochin Corporation.The road show van was flagged of by the Kochi Mayor in presence of Muthoot Finance, Managing Director Shri. George Alexander Muthoot.

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