Muthoot Finance’s Marketing Campaign- Bharosa India Ka wins GOLD in two categories at the Pitch BFSI Marketing Awards 2024!

We are extremely thrilled to share that our marketing campaign, Bharosa India Ka, has won GOLD in two prestigious categories—“Most Effective 360-Degree Marketing Campaign” and “Most Effective ROI Driven Campaign”—at the Pitch BFSI Marketing Awards 2024 by exchange4media held at The Leela, Mumbai.

On behalf of Muthoot Finance, the award was received by Mr. Abhinav Iyer, Senior General Manager - Marketing & Strategy, The Muthoot Group.

This multi-media campaign features the charismatic Mrs. Madhuri Dixit, our brand ambassador, in an exciting and visually stunning musical TVC covering Gold Loan, Personal Loan, Housing Loan, and Vehicle Loan.
These accolades highlight the team's dedication to creating impactful business campaigns that truly connect with our audiences and help us generate significant business impact.