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Muthoot Finance engages Mrs. Madhuri Dixit as their Brand Ambassador

We are extremely delighted to share that Muthoot Finance - India's No. 1 Most Trusted Financial Services Brand as per The Brand Trust Report 2022 and the country’s leading Gold Loan NBFC, has signed on the widely loved, multi-talented, highly awarded actress, Mrs. Madhuri Dixit, as its brand ambassador.

We also continue to have the legendary Shri Amitabh Bachchan as our brand ambassador.

Sharing the news about this new association Mr. Alexander George Muthoot, Joint Managing Director of The Muthoot Group said:

“We are very delighted to welcome Mrs. Madhuri Dixit Ji to The Muthoot Group family as our Brand Ambassador. We are confident her association with us will greatly help take the brand to much greater heights. We continue to have Shri Amitabh Bachchan ji as our brand ambassador as well.

Madhuri Ji has for a long period of time demonstrated a strong connection with diverse audiences through her extraordinary performances. She continues to amaze people through her new roles as a producer and a reality show judge. Her immense success and goodwill can be attributed to her work ethics, dedication, integrity, and uncompromising values. Our brand resonates with her on-screen legacy and off-screen image, which makes her a natural and cultural fit for our brand.

Over centuries, Muthoot Finance has transformed people’s lives by empowering their dreams into reality. We have earned people’s trust and confidence over generations of customers. Evidence can be seen in the several true life stories of transformation, from the lives of real people who had availed a gold loan from Muthoot Finance. In 2022, Madhuri Ji had narrated some of these inspiring true stories of real-life Muthoot Finance customers in a radio programme called ‘Muthoot Finance Sunheri Soch Season-2’, which illustrated the unique role of our brand in the lives of people and therefore in nation-building.

As most Indians would know, Muthoot Finance is a financial supermarket with 5750+ branches across India and abroad. Madhuri Ji will be endorsing a bouquet of our financial products including Gold Loan, Home Loan, Personal Loan and Vehicle Loan which are all poised for the next level of growth. For Gold Loans in particular, where we happen to be the category leader, our main objective has been to put idle-lying household gold to productive use and help people achieve their dreams. It is a task that needs a strong connection with diverse audiences to accomplish its potential. We are confident our association with Madhuri Ji will greatly help us achieve this transformational objective”

Smt. Madhuri Dixit also shared her thoughts on becoming the brand ambassador for the brand. She said:

"Muthoot Finance is India’s Most Trusted Financial Services Brand as certified by The Brand Trust Report 2022 and I am happy to be associated with them. They are a brand with a strong legacy of doing business with values and crores of Indians have transformed their lives after availing of a Gold Loan from Muthoot Finance.”

“Last year, I had the privilege of knowing about some life-changing, real-life success stories of actual Muthoot Finance gold loan customers. I look forward to being a part of this wonderful journey yet again.”

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