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Muthoot M George Foundation has launched “Muthoot Sneha Samanam 2016” to honour artists, writers and their widows by providing monthly financial assistance. This initiative is a part of the Corporate Social Responsibility activities undertaken by the company. The first edition of Snehasammanam was launched on January, 2015. 14 beneficiaries were then honoured. Muthoot Snehasammanam 2016 has honoured 12 more thus bringing the total number of beneficiaries to 26. These beneficiaries belong to various different backgrounds, which specialise in their respective work segments namely writers, music directors, ganamela artist, professional painters etc. The initiative aims to help the upcoming generation of artist and writers who could get inspired and learn from the work of these professionals.

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