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Muthoot M George Foundation has launched “Muthoot Snehasammanam 2017” to honor artists, writers, and their widows by providing monthly financial assistance. This initiative is a part of the Corporate Social Responsibility activities undertaken by the company. The first edition of Snehasammanam was launched in January 2015. 14 beneficiaries were then honored. In 2016, 12 more artists were honored. Muthoot Snehasammanam 2017 has honored 12 more thus bringing the total number of beneficiaries to 34. These beneficiaries belong to different backgrounds that specialize in their respective work segments namely writers, Music directors, Ganamela Artists, professional painters, etc. The initiative aims to help the upcoming generation of artists and writers who could get inspired and learn from the work of these professionals.
Padmasree Balachandra Menon, Renowned Cine Artist handed over the Muthoot Snehasammanam 2017 cheque to Shri. Sidharth Vijayan, Music Director. Also seen in the picture (L-R) Shri. George Jacob Muthoot, Jt. Managing Director, Dr. John V George, Executive Vice President, Mr. John Mundakkayam, Bureau Chief (Trivandrum), Malayala Manorama.

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