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| September 16, 2022

What is Dhanteras: Why do Indian People Purchase Gold During the Dhanteras Festival

The festival of Diwali is just around the corner, and so is the festival of Dhanteras, which marks the beginning of Diwali. Indians have a sentimental interest in buying gold and silver on any given occasion, and what better occasion to do that than Dhanteras? People in India believe that buying gold on Dhanteras, or Dhantryodashi as the festival is popularly known, is an auspicious day to buy gold, just like any other festival like Akshay Tritiya, Navratri, Gudi Parva etc. The meaning of the word Dhanteras stands for wealth (Dhan) and thirteenth day (Teras), as the festival is celebrated on the thirteenth day, according to the Hindu lunar calendar.

The festival of Dhanteras is considered one of the most favourable times to purchase gold, silver and other precious metals. On this day, people go gold shopping along with other metals to celebrate Dhanteras with great enthusiasm. As per Hindu beliefs, Goddess Laxmi visits devotees’ homes to bless them with health, wealth and prosperity. Furthermore, to welcome Goddess Laxmi, people do Dhanteras puja and light diyas around the house. On Dhanteras, people not only go for gold shopping as a good way of investment but also buy gold to ward off any evil and bring health, wealth and prosperity to the house. To understand the significance of gold and why Indian people purchase gold, especially during the Dhanteras festival, in brief, there is a strong mythological belief behind it. Here’s why.

Gold’s Significance and History

According to Hindu mythology, when the gods and demons were churning out nectar from the ocean, which we know as Samudra Manthan, Goddess Laxmi emerged from the ocean with a pot full of gold in her hands, the elixir of Dhantrayodashi. So, to be blessed by the goddess of god, Laxmi, people invest in gold during this time so that prosperity, health and wealth increase in the coming year.

According to another popular Hindu mythological story, it was prophesied that the son of King Hima would die of a snake bite on the fourth day of his marriage. And as a reason, his brave and clever wife did not allow her husband to sleep the entire night and placed all her ornaments in a basket and kept it near the door along with a few lamps lit around the basket. Furthermore, the wife sang songs and did narrate stories to keep her husband awake the whole night. When lord Yama, the god of death, came in the form of a serpent on their door, he was amazed by all the lights and could not enter the house keeping the couple alone. So, keeping with tradition, people go gold shopping along with other precious metals to protect themselves and their loved ones away from any harm or evil. Since then, the day is celebrated as Naraka Chaturdashi, which means hell (Naraka) and fourteenth (chaturdashi). The day is also popularly known as Yamadeepan, when people light lamps outside their homes to keep their loved ones away from any uncertainty and glorify the god of death, Yama.

Buy Gold This Dhanteras

The meaning of Dhanteras and gold (which is associated with the festival) is one of the most precious metals and holds a great sentimental value for people in India. The yellow metal is considered one of the great choices in terms of both sales and investment purposes. Muthoot Gold Bullion Corporation is a venture by India’s most trusted No. 1 NBFCs in India, Muthoot Group, that offers a wide range of gold coins online with 999 purity of coins and gold ornaments with quality and purity. The gold coins are available in various denominations like 1 gram, 2 gram, 5 gram gold coin and 8 grams.

Muthoot Gold Bullion Corporation believes in offering gold to its customers with top purity, best quality and designs through various gold purchase schemes. The Indivara gold products by Muthoot Gold are an attractive range of 22ct 916 BIS Hallmarked ornaments which come with zero tolerance in terms of weight and purity. Muthoot Gold offers 100% genuine and uncompromised gold jewellery to its customers, which is assay certified for authenticity with printed certification on each packaging.

With a network of over 5,500 branches spread across the length and breadth of India, Muthoot Gold, through its exclusive range of pure and authentic gold jewellery, has made it one of the most trusted financial services establishments in India. To answer what to buy on Dhanteras, buy gold this Dhanteras or Dhantrayodashi from Muthoot Gold which is best in class and is backed with a promise of trust.

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